How Much Time Should You Spend on Strategy Development?
Many business owners work tirelessly in their businesses, excelling at what they do but often neglecting their strategy development. It’s the classic problem: “I’m too busy working in my business to work on it.”
While unexpected challenges are part of running a business, a strong strategic plan can help you anticipate risks and capitalise on opportunities before they arise.
Time Spent Working Is Not Created Equal
Being busy doesn’t always mean being effective. Productivity matters, but only if you’re focusing on the right things.
Too often, we see business owners putting out avoidable fires, managing HR issues, or redoing tasks unnecessarily. By investing time in strategy development, you can:
- Prevent problems before they escalate
- Identify new opportunities for growth
- Focus on actions that drive measurable success
Think of it like sharpening your axe before cutting down a tree. It makes the task easier and more efficient and ensures you’re cutting down the right tree.
How Much Time Should You Invest In Strategy Development?
We believe best practice starts with a structured, manageable time commitment:
| Strategic Planning Activity | Time Investment (including travel) |
| Complimentary Meeting | 2 hours |
| Annual Strategic Plan | 6 hours |
| 4 x Quarterly Check-ins* | 8 hours |
| Annual Forecast | 4 hours |
| Total (minimum) | 20 hours (1% of 2,000 hours) |
Assuming you work approximately 2,000 hours a year in your business, this represents just 1% of your time—an investment that pays off exponentially in improved efficiency, focus, and business growth.
Where Will You Find the Time?
Time spent working on strategy creates efficiencies that give you time back. Here’s how:
- Fewer avoidable mistakes: Less rework, fewer emergencies, and reduced wasted effort.
- Streamlined operations: Improved team focus, reduced friction, and clearer workflows.
- Better productivity: Knowing exactly what to prioritise and when to act.
More importantly, strategic planning aligns your business with your personal and professional goals. Whether you want:
- More time with family
- Greater financial security
- A broader product or service offering
- A scalable and sustainable business ready for succession
Strategic planning gives you the tools and clarity to achieve these outcomes.
A Small Commitment, Big Results
Committing just 20 hours a year to strategy development helps you gain clarity, anticipate challenges, and drive sustainable growth in your business.
Ready to get started? We offer a complimentary 60-minute meeting to explore your goals and create a roadmap for success. Together, we’ll help you:
- Build a robust annual strategic plan
- Forecast for the year ahead
- Stay on track with regular check-ins
“The time to repair the roof is when the sun is shining.” – John F. Kennedy
Get in touch with us today to book your complimentary meeting.
